• Philip Thornford

Rebranding for a New Decade 2020


Blue Geranium Florist recently rebranded with a new logo and brand image after 12 years with a design that reflects the direction the business has moved towards. We chose a revival of a classic serif font known as CINZEL - an ancient font originally created by the Romans. The logo was created using wix.com logo generator and the outcome was an instant hit with Phil & Don. The colour choice was a coincidence on the day of creation because of Pantone announcing the colour for 2020 as Classic Blue 19-4052. The logo generator also added a very stylish image of a geranium.

The design has been used throughout the rebranding, including the following poster for the A-Board, which is placed on the High Street to guide customers down Castle Street, Totnes.

Example of the new business card. Font with raised lettering and logo.


New stamp with the Blue Geranium logo, that we've used to brand the brown gift bags.


And finally the new Blue Geranium sticker.




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Blue Geranium Florist Ltd
Castle Street, Totnes,
Devon, TQ9 5NU

Company Number: England 12170928

Since 26th March 2017